Brand Brand Brand New loan originator- Lion Lender

Brand Brand Brand New loan originator- Lion Lender

Encouraged because of the success of electronic banking institutions like Revolut and N26 the group of committed specialists has added their very own cost savings and money to begin Lion Lender.

The core team comprises of specialists that have considerable expertise in finance, IT, marketing, company development, information protection and appropriate. These are typically originating from worldwide banking institutions, major regional IT businesses, fin-tech business, and electronic marketplaces. Lion Lender may be the step that is first produce an electronic bank in Russia.

Their objective would be to raise the economic literacy associated with the regional populace. Every person must have simple and convenient use of economic solutions without borders – global, and comprehend plainly most of the advantages and dangers of lending options.

The business had been launched in 2018. Ever since then the group ended up being taking care of IT-system, marketing research, item development, etc., and in 2019 the legal entity for procedure company ended up being founded and product product product sales had been launched. Presently, the united team is composed of 28 experts. The mortgage profile in the moment is EUR 2 million, with profits of almost 100 thousand euros.

“Lion Lender” can be a unusual name brand for the business in Russia. The majority that is overwhelming of MFIs brand names in Russia are linked to ‘cash’ or ‘money’. The group chose to make use of the approach that is european operating the company and branding. Furthermore, the scientists unearthed that clients aren’t responsive to the business title into the loans that are short-term. It’ s most crucial to possess a beneficial product and exceptional advertising. Lion as a sign of security, self- self- self- confidence, and obligation, which can be crucial whenever using cash.

How it functions?

The entire process of acquiring new customers is fairly right forward- the potential consumer queries for short-term loans on the internet and sees an advertisement on the net then reaches Lion Lender’s web site.

Then your loan can be chosen by the client amount therefore the loan term they require. The payment terms are visible right away. In the event that customer will follow the terms, he then or she fills within the form aided by the information that is personal for assessment and scoring purposes. Lion Lender then utilizes its very own CRM system with outside integrations for operating the scoring model.

The databases that are external ‘Scorista’ solution- the Russian Government Digital Services and credit bureau info is essential to come to a decision for the application for the loan approval. In the event that loan is authorized, the customer should signal the contract making use of the signature that is digital from then on, the mortgage is provided in seconds towards the client’s bank card or account. Most of the procedures simply just take significantly less than 20 moments for brand new consumers as well as less time for consistent consumers.

The advanced IT system by having a outside scoring model permits approving loans simply to accountable borrowers. Also repeated consumers go through the scoring system once again. The scoring model is peaceful conservative and rejects significantly more than 90% of the latest applications and over 15% of duplicated applications. Lion Lender intends to keep up with the stability involving the high development of their company in addition to loan profile quality later on. Nevertheless, as soon as the loan defaults, Lion Lender utilizes certified debt collectors to have the loan back and minimizes the losings. =


Presently, Lion Lender has clients that are nearly 10K. The mark market is individuals over 30 with family members, whom knows whatever they require cash for, just how much as well as for the length of time. They don’t submit an application for the absolute most or even for a maximum term which leads to having to pay the mortgage right right straight back reliably as well as on time.

The customer that is typical a household man/woman, 33 yrs . old with typical income around EUR 550, additional or more training, smartphone and internet surfers. The retention price has ended 50% now. As time goes by, these are generally about to boost the customers that are returning to 75%.

The typical earnings of this clients is fairly high and because of the plumped for customers, the standard price for Lion Lender is gloomier compared to the industry average of 15.6%. More over, the scoring system has been doing its work by maintaining the standard price for the borrowers low. The aim is to retain the standard rate in the level that is current as that is a motorist for development inside their selected development strategy.

The item

Presently, only 1 item exists for investment- the loans that are short-term the wage (under thirty days). The attention price is controlled because of the Central Bank of Russia, the mortgage price is bound as much as 1% per time (up to 365per cent p.a.). That is on the basis of the competition.

Presently, the group is working constantly to give the chance to provide our consumers additional solutions like money-transfer, P2P opportunities, long haul loans with installments and mobile application.

The loan that is average brand brand brand new clients is about EUR 140, in addition to normal loan quantity for perform clients is EUR 210. The essential regular loan purposes are spending money on bills and for household shopping.

Present situation and Future

The Russian marketplace is quite competitive in micro-financing services, it is therefore extremely important to possess a business model that is solid. The primary rivals will be the solutions which have the exact same 100% online model as Lion Lender and such young organizations which joined the marketplace recently and currently accomplished quite high brand name awareness, for instance, organizations like PlanetaCash or EpicCash and ‘old dogs’ like Zaymer, Moneza, and Ezaem.

Neighborhood legislation may be the challenge that is main Russia. The Central Bank of Russia slice the rate of interest from 1,5per cent each day to at least one% per pay recently and issued brand brand brand new legislative initiatives being beneficial to clients but result in the micro-financing business more complex.

As a result of Lion Lender’s aim that is main a digital bank in Russia they concentrate on the regional company, but as soon as it’s accomplished, they will have long-lasting aspiration intends to expand their company abroad.

Let’s welcome the loan that is new on Grupeer platform!

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